The great news for site owners - there are many places on the net where they are able to get Zen Cart templates that use their specific organization color scheme and branding. By using Zen Cart themes it allows the website to use the colors and branding associated with a certain brand or perhaps an established brick and mortar retailer. It is important to have a standard branding and color scheme shared by all facets of a business enterprise to insure consumer recognition.
A site owner may decide to go and hire a web designer to give his store a highly customized look, this has some drawbacks however. The fist point - it is the time required to find the right designer with the needed skill set. Designing for Zen Cart is quite different from designing online websites using the more popular HTML and CSS languages. So you need to hire a designer who understands how to design specifically on the WordPress platform.
Another aspect to consider is the time it requires to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured quality Zen Cart Themes is certainly the route to take.
The upside to hiring a designer to give your website a custom look is that you'll have an original design that can help your site and business be noticeable among the others. Undoubtedly your web page is usually the first opinion a customer has of your business- really don't miss this chance!
A professionally designed web-site that is attractive to the eye and easy to navigate instills confidence in your products and helps keep customers on your website, increasing the odds of them making a purchase.
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