Choosing design for your future website is really a complex and tedious process. The header graphics, logos, business icons and content placeholders and of course the fonts - all this stuff needs to be well designed. While doing this bear in mind the business area and wishes of your potential customers.
The powerful web-site should include your potential customers expectations. For this reason use the suitable business icons, buttons and styles for content blocks.
Firstly you need to find out what's the main audience of your web-site and what do your potential customers expect. Starting with the results of this research you should choose the appropriate name, hosting provider, content and design style. Initially you are to correlate the planned color scheme and layout with your potential customers expectations. Also think over what colors and styles of business icons and also other design elements should be used to reflect the business area your company presents.
To make the right choice you should bear in mind that different colors evoke certain emotions in various groups of people. For example, you've got a night-club related business and wish to develop incredible web presence. Use business icons of bright disco colors and unusual forms and you will get the wonderful result. Some tints of red as manifestation of passion and sex are pertinent for business icons, logos or buttons in such a case. If you are developing the website for some consulting company its look and feel is supposed to be clear, calm and reserved. As well avoid playful lines and even light-minded graphics. Cool colors and simple recognizable shapes of business icons are preferable. As a result you'll get a web site that show professionalism and stability of your company to your potential clients.
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